Traffic exchanging involves visiting other people's sites in exchange for them visiting yours. Sometimes, however, it may not be that personal. You may not have to be the one doing the visiting of other people's sites; you may simply direct traffic to their sites.
One form of traffic exchanging that is not adequately popular is the Banner Exchange format.One form is to post your banner on a popular, usually TE site and get people to click on it either be clickin on other peoples'own, or converting your site hits to banner impressions, or finally featuring other people's banners on hyour own site.
The exchange does not need to be direct, as you may be using a code from a third party site to feature these banners. there are dedicated sites for this like BannersgoMlm.com . Recently, however, some Traffic Exchanges have included this in their offerings. They provide you with a code which when placed on your site allows them to display banners from their clients.. Sites that have this service include: Froggyblaster ,TrafficBunnies and Lords-of-Traffic. A very rich banner exchanging service is also available at FreeTrafficBar .
When these banners are displayed on your site, you earn banner impressions too. The ratios are different here too as they are amongst different Traffic Exchanges.
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